Those were the days when having a website was all that was needed. That was an online presence but not anymore. Having a website only is not going to work for your business the way it should really work. Social media is a platform which is used for different objectives. Some want to use social media for brand awareness. Some want to sell their products through social media. Some want feedback from their customers and it is easy through social media platforms. Social Media Marketing or SMM is one of the most important aspects of digital marketing.
We believe like many other experts that social media has been playing a big role when it comes to digital marketing. People may not have time for you to meet face to face but they are easily available online if you need to reach them with your products. Some of the best platforms to engage with your old and new clients are Facebook, LinkedIn etc. Social Media is the best place to develop relations and manage your reputation among like-minded industry colleagues & experts. We help you manage your online presence, your digital marketing campaign through social media. Promoting your products or services through social media is not as easy as it seems to be. Having a profile and posting stuff is different than having a page and promoting your products and services. It really needs expertise. Organic reach has dipped almost to 20%. So the game has changed. As far as social media marketing is concerned, there are so many platforms where you can promote your brand, products or services but again you got to choose the best one for your business.
In short social media marketing is not as easy as it seems. It requires in-depth study of past and current trends, you really have to apply your mind well and Yes, we have that expertise to explore all possible options and the opportunities.
A website is your online, store or office which is 24x7 open and does provide everything that you provide from your office or a store. Building a website is not merely about coding or look factor anymore. It is much more than that. Having a website is not enough if people don't find it without an address that is An URL or a web address. Nobody carries an address book for websites. It needs to be found on google. It should be able to collect leads and convert them into the sale or whatever your objective is.
We build a website with on-page SEO done. In short, we build websites with keeping in mind the requirements of a search engine. We build websites that will work for you as a full-fledged office online. And yes, we don't charge more than what you really need to pay for a website. We would book a domain, good hosting provider and you having a total control of your website so that you don't have to keep paying money for small corrections which you should be able to do it on your own.
SEO stands for Search Engine Optimisation. Search engine optimization or SEO is a process to create an environment around your site so that it becomes easy for searchers or users to find your website on the first page of SERP (Search Engine Result Page). When user search for something, the page that shows results for his/her query is SERP. Most of the clicks take place for whatever you search happen on the first page of SERP. This is the reason why your website should be found on the first page of SERP.
SEO is a time-consuming process which goes on for months. There are two kinds of SEO, on-page and off-page. On-page SEO means building a website which is easy for search engine crawlers to find. That includes meta tags, meta descriptions, H1, H2, internal links, Content of websites, keywords you want to rank higher on SERP for. Off-page SEO, in easy to understand language, is building a relationship with high authority websites on the web. Technically it is called link building. More the websites have links to your websites, better for crawlers to understand the relevance of contents on your website.
We say BIG No to black hat SEO. Ethical or white hat SEO takes time but it stays longer and it will help your website to be in good books of a search engine.
Google is synonymous with God, God of the internet. No matter what you are looking for on the internet, you can expect best answers from google and google does live up to your expectations, every time. The Same principle is applied to your products or services. When people search for products or services similar to what you are providing, you ought to be found by them. One of the ways to do that is Search engine optimization (SEO). A simple purpose of SEO is that you get found on the first page of Search engine result page(SERP). Algorithm for SEO is changing all the time. You really have to work hard on on-page SEO and off-page SEO. Another way to do that is Google ads. You do good keyword research, create a stunning Ad, a stunning landing page which will blend in with your ad, find your perfect audience, pay google and google will do the rest. Purpose of Google AdWords is not just to be found on SERP, it also helps sell stuff really quickly. Google has one of the best search networks in the world. Google has data of users. So even when the user is not searching but surfing other websites, you can be found by him or her there too. In short, Google AdWords will help you follow people who are your potential customers wherever they are on the web and that is the beauty of Google Adwords.
We make sure your ad appears on google, and you pay to google minimum. Google not only displays your ad on SERP but also other websites which are selling products or services similar to yours, on their search network and also on youtube. So basically google makes sure your ad is displayed where people, who are interested in your products or services are. We help you with our expertise to get found on google and other places where you need to be with Google AdWords. Remember, your digital marketing campaign will never be complete without Google AdWords.